ITK CHANGEMAKERS
www.intheknow.com
| Art Director, Creative Lead
ART DIRECTION, BRANDING, EVENTS, GRAPHIC DESIGN, SOCIAL MEDIA, PRINT, APPARELAs the lead creative director for ITK Changemakers Events (Black, AAPI, Latinx, Native), I oversaw design teams while maintaining strong communication for seamless collaboration with ITK production and vendors. I created comprehensive branding packages, curated production design, and directed event setup and asset installation.
IN THE KNOW
BLACK CHANGEMAKERS
In February, In The Know kicked off their 2023 changemakers event series with the Black Changemakers event. The sold-out gathering at Negril Village, an authentic Caribbean restaurant in Greenwich Village, featured five comedians, and revolved around celebrating Black joy, promoting visibility, and contemplating the future direction of comedy.
The panel included Alex English, a writer for Saturday Night Live, Aminah Imani, a stand-up comedian, Brittany Carney, a comedian and writer, Reg Thomas, a comedian and host, and Teklai, the host of the widely popular pop-up comedy show, Fools Circle.
The panel included Alex English, a writer for Saturday Night Live, Aminah Imani, a stand-up comedian, Brittany Carney, a comedian and writer, Reg Thomas, a comedian and host, and Teklai, the host of the widely popular pop-up comedy show, Fools Circle.
SERVICES
Branding Package
Digital Promotional Assets
Social Media Package
Event Website
Email Templates
Tote Bag Design
T-Shirt Design
Environmental Print Assets
OUTCOMES
Guests were welcomed with specialty cocktails, gift bags filled with Black-owned products, and music by DJ Classic New Wave.
The night was filled with laughs, light bites, and vibrant designs. The restaurant loved the window decals so much, they kept the custom designs up for the rest of February in honor of Black History Month.
EMAIL TEMPLATES
SWAG
EVENT PHOTOS
︎Negril Village, NYC
IN THE KNOW
AAPI CHANGEMAKERS
In The Know by Yahoo's AAPI Changemakers event on May 9 at NYC's Baar Baar featured AAPI figures discussing family, nontraditional careers, and comfort food.
Moderated by comedian Jenny Arimoto, the panel included activist Schuyler Bailar, break dancer Sunny Choi, and UCLA sex education leader Sriha Srinivasan. The event celebrated diversity against the backdrop of Baar Baar's cultural fusion.
Moderated by comedian Jenny Arimoto, the panel included activist Schuyler Bailar, break dancer Sunny Choi, and UCLA sex education leader Sriha Srinivasan. The event celebrated diversity against the backdrop of Baar Baar's cultural fusion.
SERVICES
Branding Package
Digital Promotional Assets
Social Media Package
Event Website
Email Templates
Tote Bag Design
T-Shirt Design
Environmental Print Assets
OUTCOMES
Guests were welcomed with specialty cocktails, gift bags filled with AAPI-owned products, and music by DJ Tokyo Rose.
The biggest hits of the night included the custom old fashion, the updated t-shirt design, and the beautiful venue.
AAPI CHANGEMAKERS EVENT PAGE
EVENT PHOTOS
︎Baar Baar, NYC
IN THE KNOW
LATINX & HISPANIC CHANGEMAKERS
In The Know by Yahoo held its Latinx and Hispanic Changemakers event on September 26 in New York City, featuring a panel of creative professionals. The event was hosted at Victor’s Cafe, a family-owned restaurant founded by two Cuban immigrants in 1963.
Moderating the panel was actress and drag performer Chiquitita, known for amplifying LGBTQ voices since winning Miss Bushwig in 2018. Chiquitita engaged in a conversation about cultural identity and career pursuits with the panelists: Afro-Latina dancer and model Kayla Maria G, actor and comedian Gadiel Del Orbe, and mixed-media artist Bianca Romero.
Moderating the panel was actress and drag performer Chiquitita, known for amplifying LGBTQ voices since winning Miss Bushwig in 2018. Chiquitita engaged in a conversation about cultural identity and career pursuits with the panelists: Afro-Latina dancer and model Kayla Maria G, actor and comedian Gadiel Del Orbe, and mixed-media artist Bianca Romero.
SERVICES
Branding Package
Digital Promotional Assets
Social Media Package
Event Webstie
Email Templates
Tote Bag Design
T-Shirt Design
Environmental Print Assets
OUTCOMES
Guests were welcomed with specialty cocktails, gift bags filled with Latinx & Hispanic-owned products, and music by Marty Rock.
NEWSLETTER, SOCIAL, AND EMAIL HEADERS
EVENT PHOTOS
︎Victor’s Cafe, NYC
IN THE KNOW
NATIVE CHANGEMAKERS
In The Know by Yahoo hosted the Native Changemakers event in NYC on November 1st. The panel, dedicated to reclaiming Indigenous representation, featured professionals making strides in the field. Although Manhattan lacks Native American-owned restaurants, Alphabet Bar and Café at the Moxy Hotel collaborated with Buffalo Jump NYC Catering, a Native-owned catering company, for the night’s menu.
Moderating the panel was Charlie Amáyá Scott, a Diné scholar focused on LGTBQ Indigenous education. Panelists included Hud Oberly, founder of Here’s To You fashion brand; Lily Painter, a writer and advocate from KCA Land reservation; and Kara Roselle Smith, an Afro-Indigenous creator advocating justice for her tribe.
Moderating the panel was Charlie Amáyá Scott, a Diné scholar focused on LGTBQ Indigenous education. Panelists included Hud Oberly, founder of Here’s To You fashion brand; Lily Painter, a writer and advocate from KCA Land reservation; and Kara Roselle Smith, an Afro-Indigenous creator advocating justice for her tribe.
SERVICES
Branding Package
Digital Promotional Assets
Social Media Package
Event Website
Email Templates
Tote Bag Design
T-Shirt Design
Environmental Print Assets
OUTCOMES
Guests were welcomed with specialty cocktails, gift bags filled with Native-owned products, and music by Chelita.
The venue provided us with a glass case to showcase all of the incredible gift bag items, totes, and swag.
SPEAKER CARDS
EVENT PHOTOS
︎Alphabet Bar and Café, NYC
| Design Lead @ In The Know
GRAPHIC DESIGN, MOTION GRAPHICS, VIDEO EDITING, BRANDINGIn The Know is a digital network dedicated to innovation, style, and improving the lives of the next generation of changemakers. My design skills were applied across various content creation aspects, including digital title cards, video editing, web layout design, and product design.
VIDEO GRAPHICS
Motion graphics for In The Know ranged from custom animations for Youtube videos, introductions for mini-series, animated bugs for monthly initiatives and partnerships, and transitions for series/live shows.
SERIES BRANDING
I created custom branding and designs for each original series featured on intheknow.com. By integrating distinctive color schemes, typography, and graphic design, I translated the unique essence of each series into visually compelling and cohesive brand aesthetics. The outcome is a portfolio of custom branding that not only resonates with the diverse themes of each series but also contributes to a visually engaging and unified online platform.
ITK CELEBRITY INTERVIEWS
I comprehensively transcribed interviews with celebrities, reality stars, and influencers during stay-at-home orders in the spring and summer of 2020. This series is a strong example of problem solving during a halt in production. I creatively directed the project by providing custom templates, color palettes, and animations to publish the videos across multiple media platforms, including Youtube, Instagram, and Facebook.
The podcast helped In The Know win a Gold Honor In Remote Production at the 2021 Shorty Awards.
ITK BEAUTY AWARDS
ITK launched their first award hub with the ITK Beauty Impact Awards. I art directed the project and designed an original logo, branding package, graphics, and templates.
These images display my exploration from initial mocks to finalized sticker. The sticker appeared on the ITK website, as well as award winners’ social channels and third party sites.
FINAL
AWARD STICKER:
WE SHOULD TALK
We Should Talk is a weekly interview series hosted by In The Know’s pop culture expert Gibson Johns. Each week, he unpacks the cultural moment you should be talking about, shares first-hand tales of stars in the wild, and interviews celebs, reality stars, and influencers you care about. I created and evolved the show art, the animated intro, and thumbnail layout to create this fun bright branded series.
We Should Talk won Best Podcast in the 2021 Digiday Media Awards, and Best Audio Campaign in the 2021 Digiday Awards.
ITK TWITCH
I created the assets for the ITK Gaming platform including their information buttons, offline screen, and animated banners.
MONTHLY INITIATIVES
In The Know curated hubs and shops in honor of monthly initiatves. I concepted the layout of the shop page, the innitiative’s branding, and templates to highlight products, brands, and honorees.
Below, I compiled a highlight of the numerous assets created to celebrate these initiatives.
Below, I compiled a highlight of the numerous assets created to celebrate these initiatives.
In The Know: Black Changemakers won Best Editorial Package in the 2021 Digiday Media Awards.
ADDITIONAL MONTHLY INITIAVTE BRANDING THROUGHOUT THE YEARS
INITIATIVE IN PRACTICE
Video of the Black History Month hub live on ITK.com
SHOPS
Shops were curated and created around each monthly initivate and/or event.
PRODUCT BACKGROUNDS
Background templates and designs that reinforce the ITK branding and highlight the product in the article.
PRODUCT BACKGROUND GUIDE
Working around a small pool of resources, I created a product background guide and tool for Google Slides. The product team was able to easily create their designs by following my step-by-step guide and exporting their designs as .jpgs straight from the presentation. This increased productivity and decreased design flaws on the ITK homepage.
MOCK UP DESIGNS
ADDITIONAL DESIGNS
Additional designs include: banner ads for desktop/mobile, social assets/promotions, monthly initiative art, show thumbnails, social banners, article graphics, and more.
GRAPHICS IN PRACTICE
My work was featured on ITK.com, Yahoo! search, and third-party sites like Hypebeast and Complex.
ALL WORK UNDER VERIZON MEDIA / IN THE KNOW / YAHOO!
| Senior Designer @ Yahoo! News Visuals
BRANDING, GRAPHIC DESIGN, DECK DESIGN, SOCIAL MEDIA, NEWSLETTERSYahoo! is a global media and tech company that links people to their interests, spanning from finance and commerce to entertainment and news. I worked with Yahoo! News and Yahoo! Shops teams to create original content and layouts to generate a new style for the ever growing platform.
THE YODEL
The yodel is a long-standing newsletter in the Yahoo! community. The Yahoo New Visuals team was tasked with re-branding the subscription.
I worked alongside my teammates to create strong visual options for the newsletter. Below are the initial rounds mocked by me, and the presentation created by Caitlin Murray for Yahoo! News.
FINAL BRAND GUIDE AND USE OF THE YODEL BY YAHOO! NEWS
GRAPHIC ARTICLE HEADERS
Original graphics based on the articles from Yahoo! Entertainment and Yahoo! News. Each article title image resulted from original creation or a branded template for specific article series.
YAHOO! SHOPS
I assisted the Yahoo! Shops team to create key graphics for their home page. From category banners to promotional graphics, we worked to find a voice that fit the Yahoo! Shops brand.
CREATIVE ROUND 1
CREATIVE ROUND 2
CREATIVE ROUND 3
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DECK TEMPLATES
I had the pleasure of making multiple decks for the Yahoo! executive team and news team. Below is one of my deck design layouts for the Yahoo News Visuals team.
SOCIAL MEDIA GUIDE
The Yahoo! News Visuals team updated and created a comprehensive guide for the Yahoo! News social media team. I designed the deck and helped create step-by-step instructions on how to use the photoshop templates.
ALL WORK UNDER YAHOO! INC
| Associate Content Creator & Designer @ Truffle Pig (Group SJR)
BRANDING, GRAPHIC DESIGN, MOTION GRAPHICS, VIDEO EDITING, AND AWARD SHOW COVERAGEE! Entertainment is a national cable network known for its award-winning reality TV and entertainment news. I worked with the Truffle Pig team to produce daily social content inspired by the E! talent television shows to enhance the brand’s social presence. Below is a highlight of the countless number of videos and content I produced.
BRANDING
SERIES BRANDING
I created custom social brand guidelines that reflect the unique tone and style of each E! Show. These layouts provided the design baseline for daily content creation
GRAPHIC DESIGN
AWARD SHOWS / EVENTS
In addition to daily content, I produced live content for the @eentertainment handle during E!’s Live from the Red Carpet award show segments. My contributions to live events included social branding and graphic design unique to each show, twitter banners, and instagram promotions. Scroll through each category for more content below.
EMMYS 2018
E! PCAS 2018
GRAMMYS 2019
OSCARS 2019
ALL WORK UNDER TRUFFLE PIG / GROUP SJR
Art Director: Saige Hooker // Account Lead: Laura Bartlett // Social Media Manager: Allison Rojas // Creative Lead: Adam Forstadt
INFLUENCER
MARKETING
| Photographer, Art Director
ART DIRECTION, PHOTOGRAPHY, EDITINGI combine my love for art direction and photography to create campaign assets for influencers and their clients. I direct the models during shoots and capture lifestyle moments and looks. Whether it's digital or film, I handle all the editing to make sure every shot looks its best, creating content that connects with the audience and boosts the brand.
FREE PEOPLE
J. CREW
SUMMER 2024
FALL 2024
HILL HOUSE
