| Designer, Brand Consultant
BRANDING, ART DIRECTION, GRAPHIC DESIGN, PACKAGINGMaude & May is a company dedicated to offering meticulously crafted and curated pieces, perfect for those who appreciate the art of a beautifully set table or simply have an affinity for aesthetically pleasing items. Their products bring an elegant touch, infusing moments shared with friends and family at the table with beauty, whimsy, and a sense of depth.
PACKING TAPE
I worked with Maude and May to create custom branded patterns and packaging tape. With a keen understanding of brand identity and consumer appeal, I crafted designs that not only showcase the product but also communicate a compelling narrative. Through meticulous attention to detail, I ensured that each pattern aligned seamlessly with the brand's overall aesthetics and messaging.
MATCH BOXES
After finalizing the patterns for the packing tape, I incorporated the illustrations into beautiful matchboxes. The matchboxes are featured in Maude and May’s purchases as a gift to promote brand recognition.
BRAND CONSULTING
While consulting for Maude and May, I took a meticulous approach to refining key elements, including the selection of stronger typefaces that harmonized seamlessly with their brand identity. I introduced a brighter color palette, injecting vibrancy and freshness into their visual language. Additionally, my expertise extended to the creation of branded print assets, ensuring consistency and coherence across various mediums. Through collaborative efforts, I successfully revitalized their brand aesthetics, creating a cohesive and impactful brand package that resonates effectively with their target audience.
BEFORE
AFTER
