| Designer, Brand Consultant
LOGO CREATION, BRANDING, ART DIRECTION, GRAPHIC DESIGNI crafted impactful logos for freelance clients, including Sophie Holohan and Federico Duerst, tailoring each design to encapsulate their unique brand identity. My approach involved a collaborative process, ensuring the final logos not only meet but exceed the expectations of my diverse clientele.
ARTIST BRANDING PACKAGE
I meticulously curated a full brand package that encapsulated the artist's unique identity. This included thoughtfully selected photo inspiration, dynamic color palettes, and distinct typefaces to evoke a cohesive visual language. I designed three logo options, each encapsulating a different facet of the artist's persona. The result was a tailored and impactful branding solution, aligning seamlessly with the artist's vision and creating a strong visual foundation for their identity in the music industry.
FEDERICO DUERST
I crafted a primary logo that encapsulated the essence of the consulting group's identity in Topeka, Kansas. The logo is complemented by a secondary smaller logo lock-up for versatile application. Adhering to their specific preferences, I curated a limited color palette that resonated with their brand ethos. This comprehensive approach resulted in a cohesive visual identity, providing the consulting group with a unique and recognizable logo system that aligns seamlessly with their professional image.
