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IN THE KNOW

| Design Lead @ In The Know

GRAPHIC DESIGN, MOTION GRAPHICS, VIDEO EDITING, BRANDING
In The Know is a digital network dedicated to innovation, style, and improving the lives of the next generation of changemakers. My design skills were applied across various content creation aspects, including digital title cards, video editing, web layout design, and product design.

 MOTION GRAPHICS

VIDEO GRAPHICS


Motion graphics for In The Know ranged from custom animations for Youtube videos, introductions for mini-series, animated bugs for monthly initiatives and partnerships, and transitions for series/live shows.


SERIES BRANDING

I created custom branding and designs for each original series featured on intheknow.com. By integrating distinctive color schemes, typography, and graphic design, I translated the unique essence of each series into visually compelling and cohesive brand aesthetics. The outcome is a portfolio of custom branding that not only resonates with the diverse themes of each series but also contributes to a visually engaging and unified online platform.




ITK CELEBRITY INTERVIEWS


I comprehensively transcribed interviews with celebrities, reality stars, and influencers during stay-at-home orders in the spring and summer of 2020. This series is a strong example of problem solving during a halt in production. I creatively directed the project by providing custom templates, color palettes, and animations to publish the videos across multiple media platforms, including Youtube, Instagram, and Facebook.

The podcast helped In The Know win a Gold Honor In Remote Production at the 2021 Shorty Awards.



ITK BEAUTY AWARDS


ITK launched their first award hub with the ITK Beauty Impact Awards. I art directed the project and designed an original logo, branding package, graphics, and templates.

These images display my exploration from initial mocks to finalized sticker. The sticker appeared on the ITK website, as well as award winners’ social channels and third party sites. 



FINAL

AWARD STICKER:



WE SHOULD TALK

We Should Talk is a weekly interview series hosted by In The Know’s pop culture expert Gibson Johns. Each week, he unpacks the cultural moment you should be talking about, shares first-hand tales of stars in the wild, and interviews celebs, reality stars, and influencers you care about. I created and evolved the show art, the animated intro, and thumbnail layout to create this fun bright branded series.

We Should Talk won Best Podcast in the 2021 Digiday Media Awards, and Best Audio Campaign in the 2021 Digiday Awards.


ITK TWITCH


I created the assets for the ITK Gaming platform including their information buttons, offline screen, and animated banners.

MONTHLY INITIATIVES


In The Know curated hubs and shops in honor of monthly initiatves. I concepted the layout of the shop page, the innitiative’s branding, and templates to highlight products, brands, and honorees. 

Below, I compiled a highlight of the numerous assets created to celebrate these initiatives.

In The Know: Black Changemakers won Best Editorial Package in the 2021 Digiday Media Awards.


ADDITIONAL MONTHLY INITIAVTE BRANDING THROUGHOUT THE YEARS

INITIATIVE IN PRACTICE


Video of the Black History Month hub live on ITK.com

SHOPS


Shops were curated and created around each monthly initivate and/or event. 

PRODUCT BACKGROUNDS

Background templates and designs that reinforce the ITK branding and highlight the product in the article.

PRODUCT BACKGROUND GUIDE


Working around a small pool of resources, I created a product background guide and tool for Google Slides. The product team was able to easily create their designs by following my step-by-step guide and exporting their designs as .jpgs straight from the presentation. This increased productivity and decreased design flaws on the ITK homepage. 

MOCK UP DESIGNS


ADDITIONAL DESIGNS

Additional designs include: banner ads for desktop/mobile, social assets/promotions, monthly initiative art, show thumbnails, social banners, article graphics, and more.

GRAPHICS IN PRACTICE

My work was featured on ITK.com, Yahoo! search, and third-party sites like Hypebeast and Complex.


ALL WORK UNDER VERIZON MEDIA / IN THE KNOW / YAHOO!